The voice of your nonprofit serves as a crucial element of its identity. Your voice encompasses not only the content you’re communicating, but also the manner in which this content is being expressed. Your voice’s ability to be distinct and to be heard will play a vital role in building a relationship with your supporters. Think of it as a surrogate for in-person interactions, carrying the responsibility for communicating the values and ethos of your organization. Here are some tips on how to get started with developing your nonprofit's voice. Define your tone To start with, try to articulate and define your nonprofit's persona. Which qualities are you aiming to portray? Do you want to seem mostly knowledgeable? Or friendly? Or helpful? You’ll likely get more specific, but this is the kind of process you’ll need to go through to define a tone for your nonprofit’s voice. Your tone will adapt and evolve as your organization evolves, but with a familiar tone, you’ll be able to co...